Watch the Media Sho’s latest conversation with media visionary Jack Myers and co-hosts Craig Pavia and Professor Beth Egan for a wide-ranging conversation on the future of media ecology recorded from CrossMedia’s Manhattan rooftop. In this episode, Jack shares his provocative “Titanic” metaphor to describe legacy media’s current struggle against the dominance of the tech “triumvirate”: […]
Meta spent more than $2 billion to acquire Manus this week. If your reaction is “Manus who?”—you’re not alone. Most marketing professionals have never encountered this Singapore-based AI agent, despite its remarkable capabilities. I’ve been using Manus since last summer to do tasks that ChatGPT and Claude were still struggling with. Manus built its following […]
I’ve seen this movie before. Different technology, same doomsday predictions, surprisingly familiar ending. In the late 1990s, we were told the internet would eliminate traditional advertising. Media buyers would be obsolete. Then came programmatic in the 2000’s with its promise of perfectly automated ad buying. Human planners? Unnecessary friction in the machine. Now it’s AI’s […]
They say when things come to you in threes, the universe is trying to tell you something. I’m not sure where that comes from but I was raised with the Father, Son and Holy Ghost so I guess I always had three entities meant to be guiding me? The other morning I was listening to […]
Have you noticed how we expect companies like Google, Meta, and Amazon to lead America’s AI revolution while simultaneously making it harder for them to generate the revenue that fuels this innovation? This quarter’s earnings reports highlight this contradiction. Meta beat expectations with $46.7 billion in ad revenue, while Alphabet generated an impressive $72.4 billion […]
As the challenges around digital privacy evolve, one of the more fascinating transformations is the expansion of the definition of “personal data.” As an industry, we evolved to ensuring the protection of PII (Personally Identifiable Information). Having access to PII is not needed to achieve the goals of personalization, optimization and targeting. In so doing […]
It has been said, for the big tech companies, “you are the product.” Or more specifically, if you are not paying for the service, you are the product. You’ve heard the saying, “there’s no free lunch?” I think most of us can agree with that statement. Generally, when a friend or family member offers us […]
Internet Cookies: Your Frenemy? According to a study by all aboutcookies.org, less than half of the people surveyed know what a cookie actually is. They get that cookies are tracking their behavior on websites and used to personalize ads and 38% say that they will accept all cookies blindly. Some argue ignorance is bliss and […]
