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Your Digital Ally: Making Sense Of Data In a Digital World

Are you tired of constantly being asked to “Accept all cookies” or “Ask App Not to Track?” When did cookies go from a sweet treat to something to be feared? If you tired of being confused or even worse, in fear of who is collecting your data and why, I’m here to help.

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Trusted By Over 100 + Clients Throughout My Career

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Meet the speaker

About Beth Egan

Beth Egan, Associate Professor of Advertising at Syracuse University, is a digital advertising trailblazer with over 25 years of experience. She’s guided Fortune 500 companies through the ever-evolving digital landscape, managing $5 billion in ad spend. As author of the groundbreaking “Media Planning Essentials” and a TEDx speaker, Beth bridges the gap between industry and academia. Her front-row seat to the digital revolution gives her unique insights into how information shapes advertising effectiveness. With a knack for making complex topics accessible, Beth passionately educates audiences on advertising’s role in sustaining the free internet, making her an ideal speaker for diverse audiences.

TEDxUCSB, April 2023

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Our Mission

As your digital ally, I help demystify data and empower people to navigate the online world with confidence. Through engaging talks, workshops, and resources, I help to simplify complex digital concepts, promote responsible data sharing, and advocate for internet freedom. My goal is to create informed, empowered digital citizens who can leverage the full potential of the everyday benefits of the internet without sacrificing your data sovereignty.

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Used by over 150 universities in the U.S.

MEDIA PLANNING ESSENTIALS

Media Planning Essentials (MPE) is the first digital-first online media planning textbook designed for students and professionals in the field of media planning and communications. Published in collaboration with Stukent, this innovative resource incorporates a simulation model (“SIMternship) that allows students to plan and buy media for a fictional bad company, thereby gaining practical experience alongside theoretical knowledge.

MPE is used by over 150 universities across the United States to help students learn how advertising campaigns can effectively and efficiently reach the right people, at the right time with the right message. Beth Egan’s approachable style and ability to simplify complex topics makes this textbook the choice of both students and faculty.

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Client Reviews

Beth and I first got to know each other about twenty years ago when she was a senior executive at Mindshare, one of the largest and most important media buying companies in the world. The CEO of GroupM (MindShare’s parent company) encouraged me to get to know Beth calling her one of the smartest and most insightful people in the company. I quickly discovered the great talents she brought to her work.

In the agency world, she had a deep curiosity that led to her bringing unique and marketable insights to her relationships with clients. Then quickly learned that she had a great context and understand of the issues that could transform their business.

That constant probing led to her interest in acquiring a deeper understanding of the media world through research and analysis. We had several conversations when she considered a career transition from industry into university teaching and research. I thought she was ideally suited for a professorship and was very pleased when she easily got a position at one of the leading communication programs in the country, the Newhouse School at Syracuse.

As a professor she has brought the rich understanding of media she acquired in the agency work into her outstanding research as a professor. I am proud to be one of Professor Egan’s colleagues and look forward to collaboration in the future. She was a great asset in the agency world and now, even more so at Syracuse as a researcher/professor.

Beth is superb at everything she does.

Jeffrey Cole, Ph.D. Director, Center for the Digital Future
Research Professor

As the CEO of the Interactive Advertising Bureau (IAB), I am pleased to recommend Beth Egan as a leading expert in digital advertising and data privacy. Professor Egan brings a nuanced, deeply informed perspective to the complex landscape of digital data sharing, offering crucial insights into the delicate balance between user privacy and internet ecosystem health.

Her 25-year career in advertising, combined with her academic role at Syracuse University, positions her uniquely to explain the evolution of digital advertising. Professor Egan's work illuminates how data sharing isn't inherently problematic, but a potential mechanism for democratizing internet access. Her ability to break down complex technological concepts—from cookies to tracking mechanisms—makes her an invaluable voice in understanding modern digital ommunication.

Her research demonstrates a sophisticated understanding of how targeted advertising supports free content creation, while simultaneously advocating for responsible, transparent data practices. Professor Egan doesn't just critique current systems; she offers constructive suggestions for more ethical data engagement.

For any organization seeking comprehensive, balanced insights into digital advertising's future, Beth Egan is an exceptional thought leader and strategic communicator.

David A. Cohen Chief Executive Officer, IAB
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Ready to navigate the data privacy landscape more effectively?

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