Media Planning Essentials (MPE) is the first digital-first online media planning textbook designed for students and professionals in the field of media planning and communications. Published in collaboration with Stukent, this innovative resource incorporates a simulation model (“SIMternship) that allows students to plan and buy media for a fictional bad company, thereby gaining practical experience alongside theoretical knowledge.
MPE is used by over 150 universities across the United States to help students learn how advertising campaigns can effectively and efficiently reach the right people, at the right time with the right message. Beth Egan’s approachable style and ability to simplify complex topics makes this textbook the choice of both students and faculty.
