Beth Egan is an Associate Professor of Advertising at Syracuse University and a leading expert in digital advertising with over 25 years of experience leading Fortune 500 companies advertising investment decisions. A TEDx speaker and author of the leading university media planning textbook, Media Planning Essentials, she brings an alternative perspective to the assertion that if you are not paying for a product or service, then you are the product. After the Cambridge Analytica scandal broke in 2018, people became increasingly concerned that companies were selling their private information to advertisers for profit. Not only is that not accurate, it has led to a movement to taking all of your information private. From her front seat as being one of the architects of how the internet evolved and grew to be the driver of our daily activities, she has grown increasingly concerned that these calls to “lock it all down” will break the internet as we know it. Her passion is to help educate people on how the internet works - for the benefit of people, businesses and online publishers alike. Being skilled at breaking down complex problems into simple solutions she helps to educate audiences in an entertaining, fun, yet educational and practical way.
