Beth Egan, Associate Professor of Advertising at Syracuse University, is a digital advertising trailblazer with over 25 years of experience. She’s guided Fortune 500 companies through the ever-evolving digital landscape, managing $5 billion in ad spend. As author of the groundbreaking “Media Planning Essentials” and a TEDx speaker, Beth bridges the gap between industry and academia. Her front-row seat to the digital revolution gives her unique insights into how information shapes advertising effectiveness. With a knack for making complex topics accessible, Beth passionately educates audiences on advertising’s role in sustaining the free internet, making her an ideal speaker for diverse audiences.
Beth had a successful 25-year career in advertising media planning helping Fortune 500 companies such as AT&T, Coca Cola, Kraft, Nabisco, L’Oreal Paris and Campbell’s manage their advertising investments. Over her career Beth oversaw over $5 billion dollars in advertising spend guiding her clients in understanding the best media in which to place their campaigns in order to meet the client objectives. Throughout her career she navigated her clients through the emergence of the internet, the “dot-bom” of the 2000’s, the introduction of social as a medium and the growth of mobile advertising. In 2013 she entered academia where she has authored one of the top selling media planning textbooks, published research related to branded content, the prediction of television ratings through machine learning models and influencer marketing.
She holds a BS of Advertising from Syracuse University and an MBA from Southern Methodist University.
Having sat on the forefront of the emergence of digital technology and adaptation to these new media by the advertising industry, Beth had a front seat to how and why advertisers use information to help target audiences and measure advertising effectiveness. Her experience in the classroom has taught her how to explain difficult topics easily and is passionate about educating the public on why advertising is critical to the effective functioning of the internet, as we know it today.
While Beth is passionate about the funding of the free and open internet, she spends most of her free time enjoying the outdoors, traveling and reading historical fiction and non-fiction.
