I’ve Watched Three “Revolutions” Transform Advertising. Here’s What Actually Changed
I’ve seen this movie before. Different technology, same doomsday predictions, surprisingly familiar ending. In the late 1990s, we were told the internet would eliminate traditional advertising. Media buyers would be obsolete. Then came programmatic in the 2000’s with its promise of perfectly automated ad buying. Human planners? Unnecessary friction in the machine. Now it’s AI’s […]